Advertisement

Advertisement is a public notice offering or asking for goods, services, etc.

It usually has persuading sentences to attract the readers to buy, come, etc
Advertisement adalah teks pendek yang berbentuk iklan.

Ciri dari teks ini adalah adanya kalimat persuasif (kalimat yang membujuk pembaca sehingga tertarik).

Advertisements are a special type of persuasive text.

Their purpose is to sell a product or a service.
They do this by aiming at a particular type of customer.
They use carefully chosen, positive language.
They appeal to some aspect of the reader’s personality.
They contain a mix of facts and persuasive comment.
They focus on the positive and ignore the negative.
They use exaggerated language, full of adjectives and adverbs to paint an appealing picture.
They start sentences with the imperative.
They ask rhetorical questions.
They use memorable images and slogans.
Their sole purpose is to convince the reader to buy their product

How do they attract your attention and stick in your memory?
• They can use humour to get you in a good mood;
• They ask questions to hook you in;
• They appeal to your senses;
• They use alliteration, rhyme or a play on words to create a memorable slogan;
• They persuade you to imagine yourself using their product;
• They make you feel special.

Example :

HOTEL KARTIKA WIJAYA
Published rate 1999
Room type Room rate
Standard Rp 197.750
Superior Rp 249.100
Cottage Rp 285.450
Executive Rp 495.375
Extra Bed Rp 35.000

No additional charge for children under 12 years old,
sharing room with their parents or guardians.
Check out time is 12.00 noon. Room will be held until 6.00 p.m.
unless guaranteed payment is received.
Reservation
JI. Panglima Sudirman 127, Batu, Malanq, East Java, Indonesia

1. What is the advertisement about?
a. Published rate
b. Room type
c. Room rate
d. Hotel Kartika Wijaya

2. Which room is the most expensive?
a. Standard
b. Superior
c. Cottage
d. Executive

Example of Job Vacancy (lowongan pekerjaan) :

URGENTLY NEEDED

We are INT’L FREIGHT forwarding looking for:

1. Operating Staff.

    Male, max.27 years old.1 year , experience, honest, able to work under pressure, 

    have motorcycle and driving license (A & C ).

2. Marketing  Executive.

    Male/female, max 25 ,exp.min 1 year in marketing, fluent in English oral & written., 
    good looking, team worker, honest & hardworker.

Please send CV with recent 3 x 4 photograph latest by Feb.21 , 2008 to:

   HRD Manager

   Ruko Tanjung Priok Permai

   Jl. Laksda M. Nasir  29  Blok E-17. Surabaya.